Marketing Assistant

The Marketing Assistant supports the execution of marketing strategies, campaigns, and community initiatives across the Downeast family of companies. This role is ideal for a recent graduate or early-career professional who brings creativity, strong digital skills, and a willingness to learn.

The Marketing Assistant plays a key role in social media, content creation, video production, and design—while also providing essential administrative and project support to ensure campaigns run smoothly and effectively.

Duties and Responsibilities

Content Creation & Digital Marketing

• Develop and schedule engaging content for social media platforms, including graphics, short-form video, and captions aligned with brand voice and goals
• Assist in planning and maintaining monthly content and events calendars
• Assist with website content updates, including product pages, blog/news content, and career listings, ensuring accuracy, timeliness, and alignment with brand standards
• Capture and edit photo and video content for campaigns, events, and storytelling
• Monitor social media performance and recommend improvements based on insights and trends
• Stay current on digital trends, tools, and platform updates to enhance reach and engagement

Campaign & Project Support

• Assist in planning, designing, coordinating, and executing marketing campaigns and promotions
• Support the creation and review of marketing materials including advertisements, emails, newsletters, direct mail, press releases, and collateral
• Collaborate with team members and external partners to ensure timely and accurate delivery of campaigns
• Help maintain brand consistency across all channels and materials

Community & Event Support

• Assist in planning and executing community sponsorships, events, and volunteer initiatives
• Capture content at events for use in social media and marketing efforts
• Support logistics, coordination, and follow-up for marketing events and initiatives
• Assist in coordinating Downeast volunteer programs and employee participation incentives
• Help coordinate fundraising and donation efforts in support of the Ending Hunger in Maine Campaign

Administrative & Operational Support

• Provide administrative support to the marketing department, including document preparation, file management, and project coordination
• Maintain organized digital and physical marketing files
• Manage inventory of marketing materials and coordinate reorders as needed
• Assist with branch marketing audits to ensure campaign accuracy and consistency

Research & Continuous Improvement

• Research marketing trends, audience insights, and competitive activity
• Identify opportunities to enhance products, services, and member engagement through marketing
• Support reporting efforts by gathering and organizing campaign performance data

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field (recent graduates encouraged to apply)
• Strong interest in social media, digital marketing, and content creation
• Experience with design and content tools
• Basic video editing skills
• Proficiency in Microsoft Office and general computer applications
• Strong written and verbal communication skills
• Highly organized with strong attention to detail
• Ability to manage multiple projects and meet deadlines in a team environment
• Positive attitude, creativity, and willingness to learn

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location

In person or Remote

Equal Opportunity Employer

Please send your cover letter and resume to:  Human Resources, Downeast CU, 23 Third Avenue, Baileyville, ME 04694 or email humanresources@downeastcu.com.

Equal Opportunity Employer